Adult incontinence category leader Depend is making a big push into more authentic messaging with short -and- long-form content starring real people who've battled bladder leakage.

I got to work with the wonderful gang over at Organic, and documentarian Cynthia Wade, who directed the broadcast spots while I worked in the background on the print.

I use to avoid activities like boxing and yoga.
— Kimberly
My biggest fear was that I couldn’t be the father I wanted to be.
— Sloan
It gives me the peace of mind that I can do what I want to do.
— Tony
I was worried I wouldn’t be able to help my clients.
— Linda