Penn Medicine Image Library


As part of a major institutional initiative to improve the accessibility, experience and usefulness of its web sites, we collaborated with Penn Medicine produced a series of photo and video shoots, to document some of the most common moments patients or people caring for patients have, when coming to one of a variety of Penn Medicine locations, including the Perelman Center for Advanced Medicine and the Abramson Cancer Center.

The photography was intended to capture, in the most authentic and natural way possible,  some of the key moments patients, providers and their families have, when dealing with a cancer diagnosis (e.g. Support Services, Treatment Types); as well the interactions between them.